“We need a website.” Behind this sentence lie very different needs: being found on Google, reassuring prospects, presenting a catalogue, letting customers track their orders… Choosing the right type of project means avoiding paying too much for nothing — or too little for a tool that serves no purpose.
The showcase website
It presents your company, your services, your references and your contact details. Its role: building trust and generating contact requests. Well designed, fast and optimised for Google, it is an excellent salesperson available 24/7.
- Who it’s for: any company that wants to be found and credible online.
- Typical technology: WordPress, which you can update yourself.
- Key to success: clear messages, a visible call to action, a form that qualifies enquiries.
The website with a catalogue
Properties, products, completed projects: a filterable catalogue lets visitors find what they are looking for. Ideally, it is fed automatically from your management tool so it is always up to date.
The online store
It lets you sell directly: cart, order, payment (on delivery or online), tracking. See our article Selling online in Morocco.
The custom web application
It serves a specific use that off-the-shelf tools don’t cover: customer area to track orders and documents, supplier portal, field data entry tool, quote simulator, booking platform. It often connects to your ERP.
- Who it’s for: companies that want to automate an interaction with their customers, partners or teams.
- Typical technology: React, possibly with “headless” WordPress for content management.
- Key to success: a precise scope, users involved from the design stage, staged delivery.
5 questions to help you choose
- What is the main goal: visibility, contact requests, sales or customer service?
- Who will use the tool: prospects, customers, internal teams?
- Does the content need to be connected to your management system (stock, properties, orders)?
- Who will update the content, and how often?
- How will you measure the project’s success?
Mistakes to avoid
- Choosing on price alone: a website that generates nothing is always too expensive.
- Neglecting speed and mobile display.
- Forgetting SEO from the design stage.
- Not owning your domain name, hosting and access.
Frequently asked questions
Will I be able to edit my website myself?
Yes, with WordPress you manage text, images and articles from a simple interface. We train you to use it.
How long until I’m visible on Google?
SEO builds up over several months: useful content, regular publishing, speed and links. A well-designed website starts with a head start.
Can a website connect to my ERP?
Yes: catalogue, stock, forms or customer area can exchange data with your ERP.
Discover our custom web applications offer.
Have a web project and unsure about the right approach?
Book a free 30-minute assessment: we analyse your organisation and you leave with concrete recommendations.